No family titles on EEDAR’s Retail Buyer Report for E3 2011


EEDAR has released its E3 Retail Buyer Report, a tool for retailers that gauges fan response to games showcased at E3. Using IGN pageviews and purchase intent indications and GameTrailers video views, the study placed Bioware’s Mass Effect 3 as the Most Promising Retail Title coming out of E3 2011. Not exactly a surprise there, given the retail and critical success of the previous installments, Mass Effect 3 heads a list that includes Battlefield 3, The Elder Scrolls V: Skyrim, Call of Duty: Modern Warfare 3 and Assassin’s Creed Revelations.

“EEDAR has had strong demand from its retail partners to create an objectively quantifiable method to measure the commercial potential of games showcased at E3 2011,” said Jesse Divnich, Vice President of Capital Research, EEDAR. “With our media partners, IGN Entertainment and GameTrailers, EEDAR has been able to create a special E3 edition of our monthly Retail Buyer Report that highlights the collective activity of over 20 million consumers during the week of E3.”

What didn’t make the list were any of the quality family-oriented titles on display at E3, which we profiled in great depth. Given that EEDAR’s methodology utilizes core gaming-friendly sites IGN and GameTrailers to accumulate their information, it really was no surprise that the list is heavy on titles that are either M-rated or will really push the T for Teen rating to its limits. Out of curiosity, we contacted Divnich to see if any family-0riented titles actually made the list, and if so, where. We learned that Kinect Star Wars was at #28, with no other family titles in the top 50.  While that’s not a great surprise, it will definitely be interesting to see where titles like Sesame Street Once Upon A Monster, Kinect Disneyland Adventures, and the aforementioned Kinect Star Wars do at retail this Christmas relative to the other titles on the list that will be out by then.

Download the full report here, or check out the Top 20 table below.

Click the table to expland it to full size.