When one thinks of the Madden franchise, one thinks of many things. But collectible card games is not one of them.

So frankly, I’m not sure what to make of today’s announcement of the new Ultimate Team mode that’s coming to Madden 10 for the PS3 and XBox 360 just in time for the playoffs. Heck, I’m not really sure WHAT it is.

“Madden Ultimate Team is yet another example of how EA SPORTS is expanding the Madden NFL experience to all types of gamers.  Card collecting and fantasy football are huge parts of an NFL fan’s lifestyle and we took the best of both worlds and combined it with Madden NFL 10,” said Jeremy Strauser, Executive Producer for Madden NFL 10 and Madden Ultimate Team.  “It’s not just about building a team of players, as you have to also manage coaches, injuries, and team chemistry.  It doesn’t matter if you’re a hardcore Madden NFL player, a fantasy football fan, or just an NFL fan – Madden Ultimate Team brings something for everyone.

So, its Madden + card game + fantasy football? Ok. Whatever it ends up being, give EA Sports full credit for trying something new and different.

Of course, something new from EA also means new microtransactions. It sounds like not only can you earn cards on the field, but you can also purchase them from the store or win them in auctions. Intriguing in concept, as is the level of complexity and detail in how you build your team, from players to coaches to on-fielf chemistry.

At the very least, the mode itself will be free, and that’s always good in my book. We’ll definitely cover this more in the coming weeks.